Social proof software has become a highly effective tool to boost conversions for numerous eCommerce sites and SaaS. The tools leverage psychology to encourage visitors to take action by showing them the actions other visitors are taking.
Many may wonder in what circumstances such tools can be beneficial.
For example, an average Joe can be unsure whether to purchase your goods or subscribe to your services. This might lead to cart abandonment, lowering your conversions and revenues significantly.
Social proof tools provide a solution to such problems. The software will display verified details of how many people have completed their transactions.
An average Joe is then much more likely to follow suit, as he now sees that your site is trustworthy (as many others bought from you) and possibly has a FOMO (Fear of Missing Out.)
According to information gathered by social proof companies, the tool can increase the conversion rate by 15%-250%. Hence, if your business has suffered from low conversions, it would be best to use social proof tools on your website, particularly on landing pages.
Unfortunately, not all social proof software tools are worth using or provide good value for money. This post will round up the best ones to boost sales and engagement on your website. You can then comfortably select the one that suits your preferences and budgets.
Affiliate Disclosure: This post from Victory Tale contains affiliate links. If you subscribe to the services through them, we will receive a small commission from their providers.
Nevertheless, we always value integrity and prioritize our audience’s interests. Thus, you can rest assured that we will present each tool truthfully.
Things You Should Know
Though social proof tools can practically boost conversion rates, such improvements can vary significantly across industries.
The reason is that the nature of products and services impacts customer psychology differently. Businesses with seasonal inventories may have an edge in triggering a visitor’s FOMO rather than a software company whose service is accessible at any time.
Unsurprisingly, the conversion rate improvements can range from 15% to 250%.
I thus recommend starting a free trial to test the real efficiency of the social proof tools on your site before making decisions, so you won’t spend a budget on tools that yield minimal benefits.
Important Notice: Victory Tale seriously opposes fake social proof, testimonials, and anything unethical of the same criteria. Thus, you can rest assured that all tools on this list will create genuine social proof for businesses.
1. Proof/Proof Pulse
Proof or Proof Pulse is one of the leading companies that offers such software. If you are looking for a reliable social proof tool to increase conversions, Proof is unarguably one of the best you could find.
Key Features & Installations
The key features of Proof are straightforward. The software allows you to display a small, non-intrusive notification on your site to your website visitors. This notification will contain some verified information that can convince them to complete the transactions.
Hot Streaks – Hot Streaks is a notification that shows the total number of people who recently took action on your site. For instance, you can configure it to show those who signed up for a free trial, schedule a demo, or complete a transaction.
This notification is best for landing pages that receive high traffic from social media marketing or SEM. According to Proof, the real-world data shows that the conversion rate increases by as much as 15% on average.
Live Visitor Count – This notification shows data about live visitors who are viewing the same page.
Subsequently, the social influence potentially triggers the fear of missing out (FOMO) among those visitors. Hence, they will be more inclined to purchase before the product is sold out.
Such notification is best for sites that sell physical goods or those with limited inventories, such as tickets or delicacies. Hotels and restaurants will also find it useful.
Recent Activity – This notification is similar to Hot Streaks in that it shows the recent activity of other visitors. However, this will display a live feed of recent customers to visitors who have not completed the transaction.
For example, when Joe visits the landing page, a notification suddenly pops up. It shows that “Ben from New York City” has just bought a ticket. Seconds later, another one shows that “Mary from Los Angeles” has done so as well.
Such notifications will be a confirmation that your site is reliable. More importantly, this would trigger Joe’s FOMO. As Joe becomes afraid that the tickets for the performance might be sold out, he will then rush to complete the transaction.
Conversion Card – This feature allows you to create any notification of your own choice with a call-to-action. Thus, this would widen the tool’s capability and use cases significantly.
Custom Settings – In addition to displaying rules, you can fully customize the notification, including the timing and position.
A/B Testing – Proof offers a built-in A/B testing tool, which you can use to A/B test everything, so you can find the best setting that leads to optimal performance.
Analytics – Proof will accumulate all the data and present it in a readable way. Thus, you can grasp the total impact of the social proof on conversion rates.
Zapier Integration – You can integrate Proof with Zapier to connect with your favorite software
Proof has a straightforward pricing structure. Currently, the three main pricing plans are as follows:
- Basic – $29 per month
- Pro – $79 per month
- Business – $129 per month
All pricing above is for monthly subscriptions. Alternatively, you can subscribe to annual plans and enjoy two months free.
The Basic plan can send notifications to 1000 unique monthly visitors. However, its users only gain access to only recent activity notifications, which are certainly not optimal.
Hence, it would be best to increase the quota of monthly unique visitors to 10000. You will then pay $79 per month for this subscription, but you will gain access to all the features available except Conversion Card.
This plan is best for users that aim to use only pre-built templates. However, if you want to customize your notification fully, you need to subscribe to the Business plan, which costs $129 per month. However, this plan will expand the monthly limit to 50,000.
Sites that need more resources than the Business plan can subscribe to the Enterprise plan (custom pricing.)
You can try Proof 14 days for free, but you need to input your credit card details.
Pros and Cons
- Definitely one of the best social proof tools
- Effortless onboarding process and installation (no coding experience is necessary.)
- Effective in boosting conversions as claimed
- Built-in A/B Testing
- 14-day free trial
- Zapier Integration
- Expensive than other alternatives
- Mixed reviews on customer support
- Fewer features than some competitors
- Free trial requires credit card details.
Provesource is another leading social proof marketing platform that you can trust. Businesses that are suffering from poor conversions should utilize Provesource to build credibility and skyrocket sales.
Key Features & Installations
Provesource allows its users to place a notification on any page on your website. You can fully customize your notification, including display rules, design, behavior, timing, and set other custom rules.
Regarding WordPress and Shopify, installations are even more effortless. Just install a plugin (for WordPress) and an app (for Shopify), and everything will be ready in minutes.
Provesource offers various types of notifications that you can use as follows.
Stream – Similar to Proof’s Recent Activity, this notification will show a recent action taken by a specific customer. You can use it to induce FOMO of prospective customers.
Reviews – This notification shows a positive review from trustworthy sites such as Google My Business, Facebook, Trustpilot, and other platforms.
This social proof notification is game-changing because you can showcase verified customer satisfaction with your product. Potential customers can then be more confident in making a purchase.
Informational – If you want to supply vital information to your visitors, it is effortless to do it using this type of notification. You can use it to emphasize core benefits or even provide extra discounts to ongoing visitors.
Combo – This notification will show the verified number of visitors who performed a certain action on your website over a period of time.
Counter – This notification will show selected statistics of your site, such as total page visits and conversions to visitors. This will showcase your website’s popularity and reliability.
Social Counter – This notification will showcase the number of your followers across various social media channels. This would be beneficial in proving that your business is legit.
Analytics – Provesource collects all statistics related to your performance and visualizes them for further analysis.
Auto Tracking – This feature will automatically capture leads and conversions from web forms.
Currently, Provesource offers three pricing plans for potential customers as follows:
- Starter – $18 per month
- Growth – $54 per month
- Monster – $109 per month
The pricing above is for monthly subscriptions. Instead, you can subscribe to the annual plan and enjoy 2 months free.
All three plans provide access to every available feature and live chat support. However, the Starter plan can only send monthly notifications to 10000 unique users. Higher plans will be able to send many more.
You can remove Provesource branding from notifications. If you are on the Starter plan, you need to pay an extra $9 per month, while higher plans can remove it freely without charges.
Try Provesource risk-free for 14 days (no credit card required.)
Pros and Cons
- Various types of social proof notifications
- Fast + Won’t slow down your website.
- Customer support is available via live chat and email.
- Most real users saw an increase in conversion rates as claimed
- Support 20+ languages
- Easy onboarding and installation processes (Integrate with WordPress via a plugin)
- 14-day free trial AND money-back guarantee
- Fair pricing, offering excellent value for money
- No A/B Testing to test your notification designs
Nudgify is an exceptional social proof tool to “nudge” your website visitors. The tool provides various types of notifications designed to build trust and reduce abandoned carts.
Key Features & Installations
Hence, your website will be ready to send the first nudge within minutes after creating an account.
Like other competitors, you can create notifications for your website with Nudgify. However, Nudgify offers much more flexibility than most other platforms. Creative marketers will certainly find Nudgify their favorite social proof tool.
Below are the notification types you can create using Nudgify.
Social Proof App – Nudgify turns real-time data into notifications. You can freely choose to show recent sales, recent signups, and popular products.
Additionally, you can present positive customer testimonials or product reviews from leading sites to build trust and eliminate any customer’s hesitation that holds back purchasing.
FOMO App – This feature helps create a notification that increases customer’s desire to purchase. Specifically, you can send notifications to inform customers of the following:
- The product that the customer is viewing is almost out of stock. For example, there are only three skirts left in stock.
- The deal is almost over.
- The price will go up soon.
You may have already seen these notifications on large eCommerce sites. Based on my experience, I would say they are highly effective.
Many customers, including me, usually make decisions when we see these notifications because we fear that the products will be sold out or the price will skyrocket and leave us with regrets of not purchasing them.
Since customer’s last-minute purchasing is driven by fear, those actions are highly lucrative for sellers. It is then a no-brainer to implement such notifications on your eCommerce website.
Some might wonder whether the notification is fake, and it might ruin their reputation. However, this will not be an issue.
Nudgify connects with your real-time stock data and historical purchase frequency data and analyzes them to gather insights. Subsequently, the platform will use such insights to create notifications. Hence, all notifications are mostly accurate.
You can rest assured that Nudgify is not going to deceive your potential customers.
Urgency – This feature is quite similar to FOMO. Nevertheless, these notifications will urge customers to purchase if they expect fast, timely delivery.
Customers who need the products as soon as possible are likely to stop procrastinating or searching for alternatives and check out immediately. Urgency notifications will then help reduce cart abandonment rates.
Friction – Some of your customers may hesitate to buy for various reasons, such as hefty shipping costs. You can then send a notification that they will get free delivery or extra discounts if they spend above a certain amount (i.e., $50).
Custom Nudges – Apart from the pre-built notifications above, you can design your own notifications to display your own message to visitors. You can use your images and emojis, create custom variables and many more.
Similar to other social proof software tools, you can fully customize your notifications with Nudgify. Hence, you can rest assured that all notifications will resonate with your brand voice.
You should watch the video below to grasp how it works.
Drag & Drop Streams – Some eCommerce sites need to send messages in perfect order. You can do so with Nudgify. The platform can create streams of notifications for your web pages.
Analytics – Nudgify collects essential data and visualizes them for your team to perform an analysis.
Form Autocapture – With this feature, you can automatically collect leads and email submissions without the need to install any other software.
As of July 2021, Nudgify has four pricing plans as follows:
- Lite – $0.99 per month
- Plus – $11 per month
- Genius – $36 per month
- Agency – $111 per month
All above pricing is for monthly subscriptions. However, you can subscribe to annual plans and get 2 months free. Additionally, if you use the Genius or Agency plans on three or more websites, you will get a 30% discount.
Small sites should start with the Plus plan, as it provides access to all the features. With this plan, you can send notifications to up to 10000 users per month, which is more than adequate.
The only drawback of this plan is that you cannot remove the Nudgify branding. I think leaving the branding is acceptable, as the branding itself is quite small.
However, if you really want to get rid of it, you will need at least a Genius plan, which also expands your monthly user limit to 100000.
You can start a free trial to try Nudgify for free for 7 days.
Pros and Cons
- Create various types of social proof and FOMO notifications, excellent for eCommerce sites
- Connect your stock data to convey accurate messages to potential customers
- Creating your own templates and customizing styles are game-changing.
- Straightforward installations and implementations
- Support 25 languages
- Zapier Integration
- 7-day free trial (no credit card required)
- Low entry price
- Fair pricing, providing excellent value for money
- Live Chat Support: Several reviewers also mentioned that Nudgify has excellent customer service.
- Some reviewers noted that a few metrics provided by the analytics feature are misleading.
- No A/B Testing to find optimal settings
- Only offers a single site license
FOMO is a leading social proof marketing platform suitable for marketers and site owners who want to build instant credibility and trust.
The name of this software is the same as the acronym of “Fear of Missing Out.” I hope you won’t be confused between the two.
Key Features & Installations
However, compared to other competitors, FOMO is more complicated to use. You will first need to connect FOMO to a third-party platform (i.e., Shopify.) After proper integration, FOMO will use templates and data from those platforms to create notifications on your site.
As the entire process can be extremely confusing for new users (including me), I highly recommend you watch the video guides immediately after accessing the dashboard successfully.
For example, I can integrate my FOMO account to Trustpilot to show positive reviews on Trustpilot to my website visitors. Alternatively, you can integrate FOMO with Woocommerce and Shopify to showcase recent sales.
There are more than 100 integrations in total. Essentially, this includes any possible notifications you may want to show to your potential customers.
Complete Customizations – You can totally customize your notifications. You can set page rules, change their appearance, and add styling for notifications to resonate with your brand voice. FOMO has provided you with full control of the notifications like no other.
The drawback of this feature is that you need basic programming experience to perform advanced customizations. You cannot customize by turning things on and off like other social proof tools.
For example, I attempted to customize my active user notifications. You will see below that you need to understand how variables and filters work, which can be troublesome for many.
Though FOMO has a detailed guide to help its users, I don’t think it is helpful enough. Those who have no programming experience can still be confused. Hence, FOMO is not the best social proof tool if you are not a techie.
Translations – FOMO automatically translates notifications to a language that users understand. Currently, this feature works with 29 languages.
Optimizations – FOMO uses machine learning to find the right settings for your notifications, saving hours of trial and error in the process.
Analytics – You can connect FOMO to either Google Analytics, or Fomo Analytics platform named Scorecard, to view your data, including impressions, clicks, and conversions.
Insights – FOMO analyzes your data and provides suggestions that you can implement in one click to boost on-page performance.
Geo-Targeting – You can enable advanced IP techniques to prioritize content from that location. Hence, your customers will only see notifications relevant to where they live.
From an overall perspective, FOMO is an excellent social proof tool for those who want to fully customize your notification if you don’t mind a steep learning curve. The platform is also powered by machine learning which will assist you in finding the best conversion settings.
As of July 2021, FOMO has offered four pricing plans as follows:
- Starter – $19 per month
- Essential – $39 per month
- Plus – $79 per month
- Advanced – $199 per month
All the above pricing is for monthly plans. You can alternatively select the annual plans and get a 30% off.
Unlike other social proof software on the list, FOMO uses monthly notifications instead of monthly unique users to limit your usage.
However, I think the quota that FOMO provides is more than sufficient. The Starter plan can send as many as 25000 monthly notifications. Therefore, if you configure the display rules well, you can handily send notifications to 13000-25000 users per month while paying just $19 monthly.
These four plans have access to all features and white label branding. However, higher plans will receive more monthly notification quotas and access to live chat and phone support.
Hence, you can freely select the plans according to your monthly usage without worrying about incomplete features at all.
You can try FOMO for free for 14 days (credit card required.) Furthermore, if you click on the link below, you will get an extra 50% discount off for the first month.
Pros and Cons
- Fully customize every element + Custom Notification Messages
- Automatic translations (29 languages) and Geo-targeting are highly beneficial for global sites.
- Use machine learning to optimize conversion settings
- Effortless integrations
- API Access
- Fair pricing + Excellent value for money
- Unlimited websites
- Zapier Integration
- 14-day free trial
- Live chat and phone support
- Steep learning curve: You need to “learn” how each feature works. Some features would certainly require technical experience, though FOMO suggests otherwise.
- Starting a free trial requires inputting credit card details.
- The user interface is somewhat clunky.
5. Proof Factor
Proof Factor is another promising social proof software that can improve the performance of your marketing campaigns. However, Proof Factor goes much further beyond showing notifications.
Installations & Key Features
Proof Factor has provided step-by-step instructions. In addition, the support team is also highly responsive on live chat. Thus, I am confident that everyone can complete the process within minutes.
Social Proof – You can select templates and begin creating notifications right away. Currently, you can create two types of notifications: Live Visitor Count and Recent Activity.
Both will let potential customers know that your site is popular and trustworthy, so they are confident in placing orders.
Interactive Game – With Proof Factor, you can create a fortune wheel, which will appear when visitors attempt to leave your site. Instead, the fortune wheel will invite them to play the game, potentially giving them huge discounts. Thus, it would help distract potential customers from leaving.
Visitors who receive discounts may end up using them and become your customers, while the rest will give you their emails that you can further use in your campaigns.
I have seen many sites successfully use this tool to retain visitors and increase conversion rates. You also want to be one of them, don’t you?
Email Marketing Services – Proof Factor is also an email marketing software by itself. The platform can automatically collect user emails. You can then handily use them in future campaigns.
A/B Testing – You can A/B test the settings to ensure that your campaigns yield high conversions.
Currently, Proof Factor offers four plans as follows:
- Small Business – $29 per month
- High Traffic Site – $79 per month
- Enterprise Traffic – $179 per month
The above pricing is for monthly plans. Those who subscribe to annual plans will get 2 months off and 2x monthly user limit per month.
The free plan provides access to all the features except A/B testing. With this plan, you can send social proof notifications to up to 2500 users per month. Thus, I think this plan is a good place to start for beginners.
All paid plans will have access to A/B testing and can send notifications to more users. The Small Business plan can send up to 10000 users, while the Enterprise plan can send notifications to as many as 100000 users.
Regarding pricing, Proof Factor’s monthly plans are more expensive than most other social proof software tools, as they can send notifications to fewer monthly users while costing more.
Only the annual plans are in line with other competitors. Thus, if you are interested in Proof Factor, it would be best to subscribe to the annual plans.
However, as Proof Factor has fewer social proof features than other tools, it would be better to consider those alternatives if you do not need its other features.
Still, Proof Factor’s free plan is worth trying for anyone. Why don’t you try it now?
Pros and Cons
- Straightforward onboarding process
- Include gamified popups that help generate leads, expand your email list, and provide extra discounts to boost conversions
- Built-in email marketing platform
- A/B Testing to find optimal settings
- Free plans are permanently available.
- 8-day free trial to try paid plans
- Live Chat Support: Based on my experience, the support team is highly responsive.
- Notification types are more limited than other social proof software such as Nudgify and FOMO.
- Paid monthly plans are expensive.
Similar to Proof Factor, Notifia is not a specialized social proof software. Instead, it is a growth marketing suite that aims to help customers convert, engage, and retain customers.
Still, Notifia possesses excellent social proof tools that help skyrocket your website’s conversion rates. Furthermore, it is the only platform that offers a lifetime deal for its customers.
Undoubtedly, Notifia is one of the best social proof software for businesses that are saving costs.
Installations & Key Features
Social Proof – You can send notifications that show recent activities on your site (signups or sales) and the aggregate number of activities (i.e., conversions) to ongoing visitors. This would display social proof to boost their trust and leverage FOMO.
Reviews Promotion – Notifia can automatically sync and display online reviews from social media platforms and trusted sources such as Trustpilot and Capterra to site visitors.
Customizations – Similar to other social proof tools, you can customize your notifications. Though the customizations are not up to the extent of Nudgify or FOMO, I personally appreciate Notifia’s simplicity. All customizations can be done within several clicks.
Automatic Translations – Notifia can translate the languages of your notifications to the ones that your users understand. The platform now supports dozens of languages. Hence, every visitor could comfortably understand your messages.
Analytics – You can view and analyze your performance on the analytics page that collects all of your data.
Other Growth Widgets – Besides social proof, Notifia has many other widgets that can help you generate leads, retain visitors, and collect customer reviews as follows:
- Customer Acquisition Tool – Spin To Win, Full Screen Takeover, Special Offer Popup, etc.
- Engagement Tool – Event-driven notifications, Welcome Bar, Automated Messages, etc.
- Feedback Tool – Exit Intent Survey, NPS Survey, Feedback Box
From an overall perspective, Notify is also a powerful lead generation tool that users can utilize along with its social proof apps to optimize your marketing efforts.
Notifia has transparent pricing. You can choose one of the three following plans.
- Growth – $9 per month
- Unlimited – $49 per month
- Lifetime – $149 one-time
Notifia’s Growth plan is expensive. However, you will need to pay extra per month for widgets, which is definitely not going to provide value for money. I suggest skipping it and subscribing to higher plans instead.
Both Unlimited and Lifetime plans have access to all the features. Furthermore, they do not have limits on users, notifications, and domains at all. You can use as many as you want.
As the lifetime option only costs three times the monthly fee of the Unlimited plan, it is inexpensive and offers excellent value for money. Hence, I highly recommend subscribing to the Lifetime plan.
You can try Notifia for free for 7 days.
Pros and Cons
- Effortless to use
- Straightforward installations and customizations
- No limits on users, notifications, websites, and campaigns
- Inexpensive lifetime deal, providing a good value for money
- Built-in widgets to turn more website visitors into customers and collect real customer feedback
- 7-day free trial with no credit card required
- Live chat support
- Notifia has just released new features, and many more are in the pipeline.
- No advanced notifications that other social proof software tools provide
- No A/B Testing
If other social proof software is too expensive or difficult to use, I suggest using Provely as an alternative. Provely is a simple tool with various powerful features that you can use right away.
Installations & Key Features
Unlike other tools, you will start by designing your notification. You can select from different pre-built popup templates and colors so that the notifications seamlessly integrate with your product pages.
Live/Past Data Notifications – You can use Provely to create only past or recent sales notifications. You can customize their frequency and usage of data (real-time or past data.)
Location Targeting – You can display notifications from each visitor’s location to ensure those resonate well with your audience.
Compared to other premium social proof tools such as FOMO, Nudgify, or Proof, Provely has minimal features. For example, you cannot set up notifications to show your glamorous reviews from leading review sites or create urgency notifications to stimulate buying.
However, Provely can still immensely improve your conversion rates despite costing less than half of those tools. Provely is thus best for sites or businesses that have tight budgets.
Currently, Provely has three plans that you can consider as follows:
- Basic – $17 per month
- Pro – $27 per month
- Ultimate – $37 per month
All pricing above is for monthly plans. Nevertheless, I do not recommend subscribing to such plans. This is because annual plans are more than 50% cheaper.
Thus, if you are interested in Provely, subscribing to the annual plans is the only way to go. If you are unsatisfied, you can use a 30-day money-back guarantee to receive full refunds.
All three plans are 100% similar to one another. However, the Basic plan can only be used for one domain. If you want more domains, you need to upgrade your subscription.
The best thing here is that Provely does not have limits on notifications or monthly users per month. Thus, if your eCommerce site is busy, Provely will not deactivate your notifications, while premium tools might.
Pros and Cons
- Straightforward installations
- Easy-to-use platform
- Include Geo-targeting
- 30-day money-back guarantee
- No limit on monthly unique users or monthly notifications
- Lack of advanced notification types of premium social proof tools
- Limited customization
- No A/B Testing
Other Social Proof Software Tools
Below are other social proof tools that can also help you create high-quality notifications. However, I decided not to include them because all are social-proof plugins useable only by WordPress sites. Furthermore, their features are more limited than the above tools.
Proven – Proven is a social proof plugin for WordPress. You can only use it to show recent customer activity to your website visitors. A single site license costs $39 with one year of support.
WPfomify – WPfomify is a WordPress plugin that functions similarly to Proven. The plugin will display recent sales and signups and the total activity count of existing customers (conversions, sign-ups, downloads, etc.) to your visitors. A single-site license costs $99 per year.