Creating a marketing copy is not an easy task both to copywriters and businesses alike. There is always a reason that an excellent copywriting article costs well above $10,000.
However, recently the AI space has given us a new alternative. AI copywriting tools can now help human copywriters create an excellent copy faster and cheaper than before. Ironically, businesses can also use these tools and may even stop hiring a copywriter altogether.
Undoubtedly, many bloggers, copywriters, and content marketers at both small and large companies are now using these AI tools for their jobs, including writing web content, blog posts, emails, and social media ads.
But where do you start? There are various tools out there. If you skim through Product Hunt, there may be as many as dozens of them.
Unfortunately, only some products are worthy of being used for your marketing projects. This article will introduce you to the three best AI copywriting tools you can use to create a marketing copy with minimized manual efforts and optimal team productivity.
Things You Should Know
Below are things that I believe you should know before proceeding.
First of all, these copywriting tools are excellent but not perfect. You will need to apply human creativity to make it fit your brand voice and audience. Possibly, some sentences can be weird, not human-like, or even offensive. If you find any, you should edit or remove them from your copy.
I also found out that the grammar is excellent but far from perfect. It would be best if you used grammar checkers such as Grammarly to eliminate all grammatical errors.
Some might worry about plagiarism. Based on my experience, I always use Grammarly to check my articles before posting. However, I found almost none of these issues (usually less than 2% for an entire article.)
Minor issues I found are mostly colloquial sentence structures such as “According to Wikipedia” or “You can learn anytime, anywhere,” which is not a cause of concern.
Second, all tools here are utilizing GPT-3. According to Wikipedia, GPT-3 is the latest language model from OpenAI that uses deep learning (an advanced form of machine learning) to produce human-like texts.
As technology progresses, you should expect these tools to be better over time. For example, the providers might replace GPT-3 with GPT-4, which yields even better results.
Finally, this post contains affiliate links. I will receive a small commission from these providers if you subscribe to their services through my links. I will use this income to improve the website and provide better content for all visitors.
If you are afraid of writer’s block, CopyAI will come to the rescue. This copywriting tool helps me get over this problem many times. I am using this tool every day to help me write articles, including the one that you are reading right now!
The main features of CopyAI are straightforward. After you write an excerpt about what you need in your content, the AI will create the content for you within seconds.
For example, if you are stumbled on what you will write for your product descriptions or social media captions. CopyAI could help you complete this task. You only need to fill in a brief explanation of what you need, such as topics.
You don’t need to write too long for short description. 10-30 words will suffice. However, longer and better inputs will yield better results.
You could insert more information to make the samples more relevant. You can input your audience, occasion, and promotion.
After less than 10 seconds, your samples will be ready. You can save and copy the one you believe is suitable for your content to modify it further.
For example, I ask CopyAI to create a blog intro for my post on “Top Paris tourist destinations.”
Otherwise, CopyAI can create more samples if none is good enough. New ones will be completely different. You can repeat this back and forth until you find the one that fits your marketing copy.
Easy, isn’t it?
Below is what CopyAI can create for you
- Product descriptions
- Ads headlines, Ad copy
- Social Media posts, captions, introductions, hooks, product showcase, carousel posts and many more
- All texts for landing pages
- Blog ideas, blog intros, outline, microcopy, meta descriptions
- Email (Thank you note, Catchy subject lines to boost clicks, confirmation emails)
- Sales copy
I want to elaborate a bit more on sales copy. You can use CopyAI to create various types of sales copy, including
- Pain-Agitate- Solution
- Marketing Angles
How to create sales copy is similar to the process above. You write briefly about what you want. CopyAI will create a sales copy according to your instructions.
As of February 2021, CopyAI supports a dozen languages, including most European languages, Chinese, Japanese and Brazilian Portuguese.
Furthermore, CopyAI can help you find ideas to write. Besides blog ideas and social media content, you can use this AI-powered tool to find viral ideas, growth ideas, or even generate names and startup ideas.
These could be beneficial for all content marketing experts and content creators. I cut down my time spent on brainstorming and planning as much as 60%-80% based on my experience.
Finally, CopyAI does not assist users only in copywriting. The tool can help you improve your general writing as well. You can change the tone, simplify sentences, write a convincing cover letter, or even birthday cards!
I like changing the tone feature in particular, as I could flip the sentence into nine distinct tones, including persuasive, witty, relaxed, friendly, bold, and many more.
You also use their Chrome extension for better workflows on Google doc.
The pricing structure is straightforward. There is only one plan, costing $35 a month (billed annually) or $49 billed monthly. You can use CopyAI to create unlimited content and access premium community (the latter is not ready as of Feb 2021.)
Still, this plan has only one user seat. However, CopyAI offers more collaboration tools for marketing agencies and enterprises as well. You need to contact them directly for custom pricing.
Pros and Cons
- Unlimited runs
- Excellent samples: Content created is human-like, readable, understandable, unarguably one of the best in the industry. It writes better than some human writers!
- Easiest to use
- Fast (Quality content can be ready in less than 5-10 seconds, many are instant.)
- Excellent user interface
- Capable of creating various types of content and even formulate content strategy
- Flawless additional writing tools (brainstorming tools to eliminate writer’s block)
- Provides most varieties of content to be created
- Works in more than 10 languages
- No complete blog post creation
- Cannot assign specific keywords to target in content
- Minor grammatical errors in samples
CopyAI offers a 7-day free trial for everyone to try their service with no credit card required.
Copysmith is a copywriting tool that utilizes artificial intelligence to create various types of marketing content. If you are looking for a way to create a fantastic ad copy in a short amount of time, I suggest you use this AI tool to do it for you.
Copysmith’s features are more or less similar to CopyAI. What you can generate is as follows.
- Blog Ideas, Intro, Listicles, Meta descriptions
- Headlines and primary texts for ads (Facebook, Instagram, Google, LinkedIn)
- Product descriptions
- Texts for landing pages
- Content Rewriting (Works for multi-language)
- Sales email
This AI tool is again straightforward to use. Below is an example. I create a blog intro by using Copysmith. Within seconds, samples are ready for me to select.
Most of them are readable and are not very different from what human writers write (you still need to edit them, though.)
The best thing here is to add keywords for the AI to target or avoid when creating advertising copy. Thus, AI-created content can be perfectly optimized as well.
Currently, you can try to create content in other languages. However, based on my experiment, the AI is very slow. I would say it is not usable right now.
Like CopyAI, Copysmith can also help in your brainstorming process, as it can generate content ideas, social media captions, and blog outlines.
This AI tool can also convert bullet points to well-written paragraphs and write pain-benefit-solution marketing copy. If you are building a brand, but you still could not find a catchy brand slogan or taglines for your company, Copysmith can also help you generate one.
Finally, Copysmith can create an entire blog post for you. However, I have not tried this new feature, as it is not in the free trial. Thus, I don’t know whether it works.
Copysmith offers three pricing tiers as follows (all pricing are for annual plans)
- Starter – $16 per month
- Professional – $50 per month
- Enterprise – $424 per month
Unlike CopyAI, Copysmith puts a limit on each plan. The Starter plan will get 50 monthly credits. The Professional plan will get 250, while the Enterprise plan will get 2000.
Each time anyone in your team generates content will cost one credit.
Furthermore, the Starter plan cannot create blog posts. Thus, in my opinion, you should start with a Professional plan if you want to use the tool at its full potential.
Pros and Cons
- Good AI writer: It even writes better than many human writers!
- Fast and easy-to-use
- Capable of creating content piece or marketing copy in other languages
- Keyword targeting
- Blog post creation
- Fewer features than peers
- AI is very slow on content generation in other languages.
- Limited runs
Furthermore, Copysmith has an exclusive offer for all customers. You can get an early adopter plan that gives as many as 1000 credits at the Professional plan price. If you are interested, I suggest subscribing now!
You can start a free trial to try this copywriting tool independently (no credit card required.)
Using AI in content marketing can go beyond copywriting. If you have a multifaceted content strategy, Headlime is an all-purpose tool that fits your needs.
The first and foremost feature is certainly copywriting by artificial intelligence. Below is what Headlime can create in seconds.
- Product descriptions
- Facebook/Instagram/Google Ads Headline and Link description
- Website headline/subheadline
- Sentence rewriting
- Product pitch, taglines, sales copy such as feature-to-benefit
- Blog Ideas
The process is very similar to CopyAI and Copysmith. However, you can input the tone of voice and creativity. The latter allows the AI to be very creative in creating a marketing copy.
The image below are ad copy samples from Headlime.
This feature works for other languages as well. Headlime has about ten languages for you to choose from, including most European languages, Chinese and Japanese.
Headlime can create an entire blog post. However, it is not 100% AI-generated like Article Forge. You will need a human touch in the process. You can take a look at the tutorial below to understand better how Headlime can help you in this task.
However, based on my experience, I don’t think this feature is useful. If you write on very specific or technical topics, the AI does not write well. I have to spend time erasing irrelevant words and sentences. In the end, I spent more time trying to write blog posts with AI than writing entirely on my own.
Unlike other copywriting tools, Headlime can build an entire landing page for you (not just texts.) Within minutes, your beautiful landing pages will be ready. Please watch the video below to learn how the AI builds landing pages.
Headlime’s pricing starts at $59 per month. You will get all features on the platform, one user seat, and 1500 credits. On the other hand, the enterprise plan will start at $399 with three user seats and unlimited usages.
Each feature will have different credit costs. For example, Facebook advertising copy costs three credits, while a regular headline needs only one credit.
Individual bloggers or content marketers would find the regular plan more than adequate. You can get thousands of ad copies from this plan.
In contrast, Marketing teams or enterprises can subscribe to the enterprise plan. However, adding a user seat is exceptionally pricey ($133 each.)
Pros and Cons
- Excellent AI copywriter
- A lot of useful features
- Works on 10+ languages
- Excellent additional content tools (almost 2000 templates, AI Landing page builder)
- Good collaboration tools
- Excellent documentation
- Very good for content creation overall
- AI is not writing blog posts well on sophisticated topics.
- Pricey additional user seats
If you are interested, Headlime offers a free trial to try all features with no credit card required.
Additional AI Tools for Copywriting
Below are additional AI tools for copywriting. I don’t include these in the list because several reasons
Too few features
Writesonic – Writesonic provides similar copywriting features. However, the tool has limited features. The developers will release more soon.
Snazzy.ai – Snazzy is another copywriting tool that is quite identical to the three above. Nevertheless, their features are still minimal, though high potential.
If the developers release more features, I might include these two tools in the list.
Out of reach for small and medium businesses
Persado – An enterprise AI content marketing platform, which learns your brand voice by utilizing natural language generation and creates tailored marketing content for your business.
Phrasee – Another AI copywriting tool for enterprises. The platform will learn your brand voice, get rid of bad language, and optimize them for better conversion rates.
If you subscribe to these services, you are investing in the future. All copywriting tools mentioned in this post are developing at a fast pace.
They all have plans to release new features, which will help you even more in copywriting and content writing. Not to mention an upgrade from GPT-3 to GPT-4 or any other natural language processing models will create more authentic and human-like texts that no one could imagine.