Creating a marketing copy is not an easy task both for copywriters and businesses alike. There is always a reason that an excellent copywriting article can cost well above $10,000.
However, recently the AI space has given us a new alternative. AI copywriting tools can now help human copywriters create an excellent copy faster and cheaper than before. Ironically, businesses can also use these tools and may even stop hiring a copywriter altogether.
Undoubtedly, many bloggers, copywriters, and content marketers at both small and large companies are now using these AI tools for their jobs, including writing web content, blog posts, emails, and social media ads.
But where do you start? There are various tools out there. If you skim through Product Hunt, there may be as many as a dozen of them.
Unfortunately, only some products are worthy of being used for your marketing projects. This article will introduce you to the three best AI copywriting tools you can use to create a marketing copy with minimized manual efforts and optimal team productivity.
Things You Should Know
Below are some things that I believe you should know before proceeding.
First of all, these copywriting tools are excellent but not perfect. You will need to apply human creativity to make it fit your brand voice and audience. Possibly, some sentences can be weird, not human-like, or even offensive. If you find any, you should edit or remove them from your copy.
I also found out that the grammar is excellent but far from perfect. It would be best if you used grammar checkers such as Grammarly to eliminate all grammatical errors.
Some might worry about plagiarism. Based on my experience, I always use Grammarly to check my articles before posting. However, I found almost none of these issues (usually less than 2% for an entire article.)
Minor issues I found are mostly colloquial sentence structures such as “According to Wikipedia” or “You can learn anytime, anywhere,” which is not a cause of concern.
Second, all tools here utilize GPT-3. According to Wikipedia, GPT-3 is the latest language model from OpenAI that uses deep learning (an advanced form of machine learning) to produce human-like texts.
As technology progresses, you should expect these tools to improve over time. For example, providers might replace GPT-3 with GPT-4, which yields even better results.
Finally, this post contains affiliate links. I will receive a small commission from these providers if you subscribe to their services through my links. I will use this income to improve the website and provide better content for all visitors.
If you are afraid of writer’s block, CopyAI will come to the rescue. This copywriting tool helps me get over this problem many times. I am using this tool every day to help me write articles, including the one that you are reading right now!
The main features of CopyAI are straightforward. After you write an excerpt about what you need in your content, the AI will create the content for you within seconds.
For example, if you are stumbling on what you will write for your product descriptions or social media captions. CopyAI can help you complete this task. You only need to fill in a brief explanation of what you need, such as topics.
You don’t need to write too long for a short description. 10-30 words will suffice. However, longer and better inputs will yield better results.
You can insert more information to make the samples more relevant. You can input your audience, occasion, and promotion.
In less than 10 seconds, your samples will be ready. You can save and copy the one you believe is suitable for your content and modify it further.
For example, I asked CopyAI to create a blog intro for my post on “Top Paris tourist destinations.”
Otherwise, CopyAI can create more samples if none is good enough. The new ones will be completely different. You can repeat this back and forth until you find the one that fits your marketing copy.
Easy, isn’t it?
Below is what CopyAI can create for you
- Product descriptions
- Ad headlines, Ad copy
- Social media posts, captions, introductions, hooks, product showcases, carousel posts and many more
- All text for landing pages
- Blog ideas, blog intros, outlines, microcopy, meta descriptions
- Email (Thank you note, Catchy subject lines to boost clicks, confirmation emails)
- Sales copy
I would like to elaborate a bit more on the sales copy. You can use CopyAI to create various types of sales copy, including
- Pain-Agitate- Solution
- Marketing Angles
The way to create a sales copy is similar to the process above. You write briefly about what you want. CopyAI will create a sales copy according to your instructions.
As of February 2021, CopyAI supports approximately 20 languages, including most European languages, Chinese, Japanese and Brazilian Portuguese.
Furthermore, CopyAI can help you find ideas to write about. In addition to blog ideas and social media content, you can use this AI-powered tool to find viral ideas, growth ideas, or even generate names and startup ideas.
This could be beneficial for all content marketing experts and content creators. I cut down my time spent on brainstorming and planning as much as 60%-80% based on my experience.
Finally, CopyAI does not only assist users in copywriting. The tool can help you improve your general writing as well. You can change the tone, simplify sentences, write a convincing cover letter, or even birthday cards!
I like changing the tone feature in particular, as I could flip the sentence into nine distinct tones, including persuasive, witty, relaxed, friendly, bold, and many more.
You can also use their Chrome extension for better workflows on Google docs.
The pricing structure is straightforward. There is only one plan, costing $35 a month (billed annually) or $49 billed monthly. You can use CopyAI to create unlimited content and access the premium community (the latter is not ready as of Feb 2021.)
Still, this plan has only one user seat. However, CopyAI offers more collaboration tools for marketing agencies and enterprises as well. You will need to contact them directly for custom pricing.
Pros and Cons
- Unlimited runs
- Excellent samples: Content created is human-like, readable, understandable, and unarguably one of the best in the industry. It writes better than some human writers!
- Easiest to use
- Fast (Quality content can be ready in less than 5-10 seconds, many are instant.)
- Excellent user interface
- Capable of creating various types of content and even formulate content strategy
- Flawless additional writing tools (brainstorming tools to eliminate writer’s block)
- Provides the highest variety of content to be created
- Works in more than 20 languages
- No complete blog post creation
- Cannot assign specific keywords to target in content
- Minor grammatical errors in samples
CopyAI offers a 7-day free trial for everyone to try their service with no credit card required.
Copysmith is a copywriting tool that utilizes artificial intelligence to create various types of marketing content. If you are looking for a way to create a fantastic ad copy in a short amount of time, I suggest you use this AI tool to help you.
Copysmith’s features are more or less similar to CopyAI. What you can generate is as follows:
- Blog Ideas, Intro, Listicles, Meta descriptions
- Headlines and primary text for ads (Facebook, Instagram, Google, LinkedIn)
- Product descriptions
- Text for landing pages
- Content Rewriting (Works in multiple languages)
- Sales email
This AI tool is again straightforward to use. Below is an example. I created a blog intro using Copysmith. Within seconds, the samples were ready for me to select.
Most of them are readable and are not very different from what human writers write (you still need to edit them, though.)
The best thing here is to add keywords for the AI to target or avoid when creating an advertising copy. Thus, AI-created content can be perfectly optimized as well.
Currently, you can try to create content in other languages. However, based on my experiment, the AI is very slow. I would say it is not usable right now.
Like CopyAI, Copysmith can also help in your brainstorming process, as it can generate content ideas, social media captions, and blog outlines.
This AI tool can also convert bullet points into well-written paragraphs and write pain-benefit-solution marketing copies. If you are building a brand, but you still could not find a catchy brand slogan or tagline for your company, Copysmith can also help you generate one.
Finally, Copysmith can create an entire blog post for you. This advanced feature is straightforward to use, even though you need to provide more input for the AI to start working.
You need to add the audience, blog post title, an example paragraph (at least 120 words), and keywords. AI will take less than 30 seconds to generate samples.
Unfortunately, compared to other features, the quality of the samples is not that great. The article is well-organized, but I can notice numerous blatant factual errors. If you plan to use it, you still need intensive editing and fact-checking to make it work.
Copysmith keeps changing its pricing model (they change it three times after I published this post.). Below is the most up-to-date version (April 2021). However, make sure you check with their pricing page for more accurate information.
Copysmith now offers four pricing tiers as follows (all pricing is for annual plans)
- Starter – $16 per month
- Professional – $50 per month
- Enterprise – $424 per month
All plans have the same features. However, the Basic plan does not have only 50 credits to use and no access to blog post generation.
The Professional plan allows unlimited short-form content generation, but limits those of blog post to 100 per month.
Bloggers, copywriters, and freelancers might want to start with the Professional plan as you will have access to blog post generation and unlimited short-form content generation.
50 credits on the Starter plan are definitely not sufficient, as sometimes you may need many generations to find usable content.
The Enterprise plan would add collaboration features and allow unlimited blog post generation. However, as of now, those features are not ready for use. Hence, it would be optimal if you subscribe to the Professional plan.
Pros and Cons
- Good AI writer: It even writes better than many human writers!
- Fast and easy-to-use
- Capable of creating a content piece or marketing copy in other languages
- Keyword targeting
- Blog post creation
- Plagiarism checks
- Fewer templates than peers
- AI is very slow on content generation in other languages.
- The quality of the blog post samples is indecent.
You can start a free trial to try this copywriting tool independently (no credit card required.)
Using AI in content marketing can go beyond copywriting. If you have a multifaceted content strategy, Headlime is an all-purpose tool that fits your needs.
The first and foremost feature is certainly copywriting by artificial intelligence. Below is what Headlime can create in seconds.
- Product descriptions
- Facebook/Instagram/Google Ads Headline and Link description
- Website headline/subheadline
- Sentence rewriting
- Product pitch, taglines, and sales copy such as feature-to-benefit
- Blog Ideas
The process is very similar to CopyAI and Copysmith. However, you can input the tone of voice and creativity. The latter allows the AI to be very creative in creating a marketing copy.
The image below is a copy of samples from Headlime.
This feature works for other languages as well. Headlime has about ten languages for you to choose from, including most European languages, Chinese and Japanese.
Headlime can create an entire blog post. However, it is not 100% AI-generated like Article Forge. You will need a human touch in the process. You can take a look at the tutorial below to better understand how Headlime can help you with this task.
However, based on my experience, I don’t think this feature is useful. If you write on very specific or technical topics, the AI does not write well. I have to spend time erasing irrelevant words and sentences. In the end, I spent more time trying to write blog posts with AI than writing entirely on my own.
Unlike other copywriting tools, Headlime can build an entire landing page for you (not just text.) Within minutes, your beautiful landing pages will be ready. Please watch the video below to learn how the AI builds landing pages.
Headlime’s pricing starts at $59 per month. You will get all the features on the platform, one user seat, and 1500 credits. On the other hand, the enterprise plan will start at $399 with three user seats and unlimited usages.
Each feature will have different credit costs. For example, a Facebook advertising copy costs three credits, while a regular headline needs only one credit.
Individual bloggers and content marketers will find the regular plan more than adequate. You can get thousands of ad copies from this plan.
In contrast, marketing teams or enterprises can subscribe to the enterprise plan. However, adding a user seat is exceptionally pricey ($133 each.)
Pros and Cons
- Excellent AI copywriter
- A lot of useful features
- Works on 10+ languages
- Excellent additional content tools (almost 2000 templates, AI Landing page builder)
- Good collaboration tools
- Excellent documentation
- Very good for content creation overall
- AI do not write blog posts well on sophisticated topics.
- Pricey additional user seats
If you are interested, Headlime offers a free trial to test all features with no credit card required.
When I first wrote about Writesonic, I did not include it in this list, as it has too few features. However, its developers have released many more features.
Hence, when it comes to automated copywriting, Writesonic is one of the best tools available.
Writesonic’s main features are essentially similar to CopyAI and Copysmith.
First of all, AI can create short-form content for its users. These include:
- Digital Ad Copy (Google/Facebook Ads)
- Product Descriptions (for eCommerce sites)
- SEO Meta Tags
- Copywriting formulas (AIDA Framework and Pain-Agitate-Solution)
For example, below I want AI to create a Google Ads copy, so I need to provide the necessary information, including product name, product description and search term.
Within less than 5 seconds, my ad copies are ready. There are ten of them to select from. I found each of them to be perfectly readable and catchy.
Each sample will be different. Some of its meta tags and titles may be concise or lengthy. You can then bookmark the one that you like most and download or copy it for further usage.
If you are not satisfied with the results, you can generate it again. However, this will eat up your credits (see below on Pricing.)
Similar to Headlime, Writesonic’s AI can generate a full-fledged landing page that you can use instantly in your marketing campaigns.
Within a single click, you will get as many as 5 landing page variations that you can choose from. As all of them are too large for me to add screenshots, you can take a look at all the samples that I created here.
The structure of the landing page is flawless as if it was created by a professional marketer or a top landing page software. The text is also almost 100% correct with very few grammatical errors.
Once you are satisfied with it, you can export the sample by downloading the HTML/CSS/JS code, which will include all images. Hence, the sample is ready-to-use for your campaigns.
Another astounding feature is the AI article writer, which will create a blog post within less than a minute.
You will need to add the information that you need. The generation process will take longer than short-form generations. However, within a minute or so, the blog post will be ready.
I think the article is well-structured, but, unfortunately, not well-written. There are numerous blatant factual errors, My recommendation is that if you want to use the article, you need to carefully factual-check every part.
Furthermore, some parts are gibberish that I need to erase completely or significantly edit them.
By the way, Writesonic has several writing tools to aid you in the process, including content rephraser, grammar checker, sentence expander, readability checker, and more.
These tools are somewhat useful. Unfortunately, there is still a lot of work to do to create your content.
As of now, I still don’t find this feature very useful if you only need high-quality articles or copies. I think it will take more time before these AI tools have the ability to create excellent content on their own.
When it comes to automated content generation, Writesonic is still far from being a one-stop-shop, although it has immense potential.
For those who write your own content, you can use Writesonic’s brainstorming features to help you eliminate writer’s block and find topics to write about. These features include AI article outlines, listicle ideas, growth ideas, startup ideas, and more.
Below AI created listicle ideas for me after I added “weight loss” as a keyword.
Therefore, in just a single click, you will get excellent ideas for your future blog posts.
Writesonic has three pricing plans as follows (all pricing is for annual plans):
- Starter – $25 per month
- Professional – $89 per month
- Business – $449 per month
Each plan has access to all features. The only difference between them is the number of credits provided for each plan.
You will use these credits every time the AI generates your content. Short-form content such as Google Ads will cost one credit, while a landing page and blog post will cost 5 and 7 credits respectively.
For the Starter plan, users will receive monthly 75 credits for basic features (short-form content) and another 75 for advanced features (blog posts.)
For the Professional plan and the Business plan, there is no limit on credit for basic features. Nevertheless, Professional plan users will receive 150 credits for advanced features, while the Business plan will receive as much as 1,200 per month.
If you don’t plan to create many marketing copies for your business within a single month, I think the Starter plan is more than sufficient.
However, if you are a blogger who plans to create numerous pieces of content every month, I believe the Professional plan is a solid choice, as you can create unlimited short-form content, and at least 20 blog posts (from 150 credits) monthly.
As of now, Writesonic has a limited time offer. You can use the code “SONIC60” to claim 60% off!
Pros and Cons
- Exceptional AI copywriting tools with many powerful features
- Effortless to use
- High-quality short-form content generation
- Create beautiful and readable landing pages in seconds + instantly download the code and images
- Generate well-structured blog posts and articles
- Active developers
- Supports more than 20+ languages, including all western languages, Russian, Chinese, and Japanese
- Free Trial (10 credits)
- Articles generated by AI are still not well-written with numerous blatant factual errors.
- No unlimited generation for the Starter plan
You can also try Writesonic for free (10 credits is available.)
5. Snazzy AI
If you are interested in high-quality AI copywriting tools, but do not want to invest in them right now, I think Snazzy AI is the one that is worth your consideration. Its freemium pricing structure generously allows everyone to test all the features for free.
Compared to other tools above, Snazzy may have fewer short-form content generation features as of now. However, some of the features are distinct that I have not seen elsewhere.
For example, Snazzy has a template for startup founders to pitch to a VC or an angel investor by email. You can also customize the tones and add keywords as inputs for the AI.
Within 30 seconds, my email templates are ready. There are three of them for me to select from.
I think the samples are good enough. It is 100% understandable and sounds convincing.
Snazzy can also help create Facebook/Google Ads, product descriptions, and sales outreach emails. These are not very different from other tools.
However, Snazzy has some interesting features that provide website creation ideas for those who don’t know how to populate your website.
For instance, AI have generated a Hero image for my homepage below.
Similar to Headlime and Writesonic, Snazzy can create a landing page. However, I believe it is too simple and not usable at this point. The data it provides is much less in-depth than Writesonic’s.
In addition, you can use Snazzy for brainstorming and find viral growth ideas, blog ideas or even Tiktok video ideas for your business.
The great thing about Snazzy is that I don’t have to insert new data for each content generation, because Snazzy will save and reuse all your company information, audience, and description for you.
From an overall perspective, I think Snazzy is a good freemium AI copywriting tool. Though the feature cannot match its peers right now (developers plan to release more soon), it is worth giving it a try.
Snazzy has a transparent and straightforward pricing plan. You can use it for free infinitely. You can create no more than 5 generations per day.
Otherwise, you can subscribe to the Growth plan, which costs $25 per month (billed annually) for unlimited daily generations.
In terms of pricing, I don’t think Snazzy is expensive. However, as of April 2021 (this may change in the future), there are other alternatives such as CopyAI and Writesonic that offer more variety of features at relatively similar prices.
Pros and Cons
- No need to reinsert the same data for every content generation
- Freemium pricing structure
- Excellent user interface
- Straightforward to use
- High-quality AI-generated content
- Fewer features than other AI copywriting tools
- Fewer selections for each generation
6. Conversion AI
Conversion AI is another robust AI copywriting tool. The tool aims to solve problems that almost every copywriter is facing on a daily basis: writer’s block, poor conversion rates, and lengthy working time.
Originally, I did not include Conversion AI in this list, as I was not fond of its pricing structure. However, they have made a significant change to that. Thus, I recommend everyone to try this excellent tool.
Essentially, the features are not very different from the ones I have discussed above. There are dozens of pre-built templates to select from.
These templates include
- Product descriptions (for Amazon sales pages and eCommerce sites)
- Social Network (Facebook/Instagram Social Posts and Ads)
- Google Ads
- Copywriting frameworks (AIDA, PAS)
- Video Content (Youtube)
- Blog Content (Headline, Intro, Topic Ideas)
- Email marketing (Headlines and subject lines)
I found the results to be very good. However, this also depends on the input you provide. For example, you can input as many as 400 words for AI (named “Jarvis”) to write the AIDA framework copy.
Similar to other AI copywriting tools, you can improve the content even further by utilizing its built-in writing features. For example, the AI can expand the sentence and rewrite it to be more engaging and readable.
This feature is particularly helpful, especially if AI creates unreadable content. You can even use it to improve your manually-created blog post content in case it is not good enough.
The final group of features is for brainstorming. AI can help you find the right content to create. It can create blog post outlines, marketing angles, and marketing ideas. However, as of now, the variety of them is still far below that of its competitors.
Conversion AI has just revamped its pricing structure. They now have two plans for users to select from:
- Starter – $29 per month
- Pro – $99 per month
Starter plan users will have access to all templates. However, content generation for each month is limited to 20,000 words ($10 per next 5,000 words if you go over the limit). They can also insert no more than 400-word inputs.
The Pro plan will expand those quotas. Users have no limit on content generation, input as many as 600 words, and access an assistant that helps you on writing long-form blog posts.
Weirdly, the Starter plan allows unlimited team members, while the Pro plan limits that number to 3. Extra users for the Pro plan cost $15 each per month.
In terms of cost-effectiveness, I think Conversion AI is far from the best, despite a significant improvement. At relatively similar pricing, some peers allow unlimited generation, while Conversion AI limits it to 20,000 words.
Certainly, not all users will generate as many as 20,000 words per month. Still, if you are a freelancer or a professional copywriter, I am sure you will sometimes go over that limit.
The reason is that not all content that AI creates is ready for use. I once used AI to generate as many as 2,000 words or even more just to find a usable 100-word blog intro.
Thus, this means you will need to pay extra or choose the Pro plan that allows unlimited generation, but both options are costly.
The Pro plan, which costs $99 per month, is almost three times more expensive than CopyAI that provides unlimited generations and more features at $35.
Furthermore, if you are willing to pay that much, you might also want to consider Headlime and Writesonic that have extra excellent features, including a landing page builder and complete blog post generation.
Nonetheless, the Pro plan allows as many as three users and already has collaboration features, which most competitors at similar pricing do not. This could be highly beneficial for marketing teams.
Pros and Cons
- Easy to use and Fast
- Beautiful User Interface
- Very good results
- Collaboration features are available for Pro plan users.
- Unlimited users for the Starter plan
- 7-day money-back guarantee
- Support 11 languages (European languages, Russian, Japanese, Chinese)
- Free trials are offered through email and always require a credit card.
- Fewer features than most peers.
- Limit content generation for the Starter plan, thus more expensive than other tools
Additional AI Tools for Copywriting
Below are additional AI tools for copywriting. I didn’t include these in the list for several reasons
Too Few Features
Copy Shark – Copy Shark is another copywriting tool that utilizes GPT-3. As of now, the tool looks promising, but it has fewer features than the one I discussed above.
Out of reach for small and medium businesses
Persado – An enterprise AI content marketing platform that learns your brand voice by utilizing natural language generation and creates tailored marketing content for your business.
Phrasee – Another AI copywriting tool for enterprises. The platform will learn your brand voice, get rid of bad language, and optimize it for better conversion rates.
If you subscribe to these services, you are investing in the future. All copywriting tools mentioned in this post are developing at a fast pace.
They all have plans to release new features, which will help you even more in copywriting and content writing. Not to mention an upgrade from GPT-3 to GPT-4 or any other natural language processing models will create more authentic and human-like texts that no one could imagine.