Creating a marketing copy is not an easy task for copywriters and businesses alike. There is always a reason that an excellent copywriting article can cost well above $10,000.
However, recently the AI space has given us a new alternative. AI copywriting tools can help human copywriters create an excellent copy faster and cheaper than before. Ironically, businesses can also use these tools and may even stop hiring a copywriter altogether.
Undoubtedly, many bloggers, copywriters, and content marketers at small and large companies are now using these AI tools for their jobs, including writing web content, blog posts, emails, and social media ads.
But where do you start? There are various tools out there. If you skim through Product Hunt, there may be as many as a dozen of them.
Unfortunately, only some products are worthy of being used for your marketing projects. This article will introduce you to the best AI copywriting tools you can use to create a marketing copy with minimized manual efforts and optimal team productivity.
Affiliate Disclosure: This post from Victory Tale contains affiliate links. We will receive a small commission from these providers if you subscribe to their services through our links.
Nonetheless, we always value integrity and prioritize our audience’s interests. Hence, you can rest assured that we will evaluate each tool truthfully.
Things You Should Know
Below are some things that I believe you should know before proceeding.
First of all, AI copywriting software is excellent but not perfect. You must apply human creativity to make the content fit your brand voice and audience. Possibly, some sentences can be weird, not human-like, or even offensive. You should edit or remove them from your copy if you find any.
I also found out that the grammar is excellent but far from perfect. Optimally, you should use grammar checkers such as Grammarly to eliminate all grammatical errors.
Some might worry about plagiarism. Based on my experience, I always use Grammarly to check my articles before posting. However, I found almost none of these issues (usually less than 2% for an entire article.)
Minor issues I found are primarily colloquial sentence structures such as “According to Wikipedia” or “You can learn anytime, anywhere,” which is not a cause of concern.
Regarding SEO and search engines, NEVER use AI-generated content without applying the human touch. I have seen many sites with such content lose almost all of their traffic and rankings over an algorithm update.
Second, all tools here utilize GPT-3. According to Wikipedia, GPT-3 is the latest language model from OpenAI that uses deep learning (an advanced form of machine learning) to produce human-like texts.
As technology progresses, you should expect these tools to improve over time. For example, providers might replace GPT-3 with GPT-4, yielding even better results.
Below are my criteria for the best AI copywriting tools or software.
- All the AI-generated content is of high quality and does not require extensive manual editing.
- Fast generation (your content should be ready in seconds).
- Straightforward onboarding process
- User-friendly platform
- Provide excellent value for money
- Receive primarily positive reviews from real users
- My personal experience with the platform and customer support must be positive.
Anyword is an AI copywriting tool with predictive scoring. In other words, Anyword will evaluate the performance of each result and come up with recommendations that will help you make better choices.
Like other tools, you can use Anyword to create the following content:
- Ads (Google, Facebook, Twitter, Pinterest, LinkedIn, Outbrain, and Taboola)
- Social Media Content
- Long-form blog post
- Landing Pages
- Product Descriptions
- Cold email and SMS
For example, I create a Facebook ad for my 5-star hotel. Like other tools, you can input all the information for the AI. However, Anyword allows you to insert an existing landing page as well.
The next step is to select a suitable template (or tone of voice), such as the following:
- Hard Sell
- 5th Grader
- PAS, AIDA
Within less than a second, Anyword supplies me with six results. All of which come with a score. I think all the results are incredibly well-written.
I find the one with a higher score is more natural and smoother to read. Therefore, the score is apparently a remarkable indicator of content quality.
You can click on the score to view additional relevant details. Anyword will show which age groups your text is most appealing to, along with a gender-based tone of voice.
Also, you can generate an entire blog post with Anyword. The process is pretty straightforward. Just input the title, description, and keywords to target.
Subsequently, AI will create a title for you. Each will come with a predictive score. You can then select the one that suits your preferences.
All AI-generated titles sound compelling. However, I don’t think the one with the highest score is the best. Hence, a manual review is still required.
Next, AI will automatically create an outline and an intro paragraph. In my case, the scoring system appears to be helpful in evaluating the text, as the one with the proper cohesion and logical reasoning receives the highest score.
Unlike some other copywriting tools, Anyword’s AI will not create an entire blog post at once. Instead, it creates content for each headline separately.
Regarding content quality, I think it is perfectly readable, but the sentence structure is still unnatural.
However, this system allows you to review the text before proceeding, which is extremely helpful because you can ensure that AI stays on track. It also decreases the need to edit the content later on.
Once you are satisfied with the text, click “Continue” to proceed. AI will write another 100-200 words (depending on the text length you have chosen). You will then need to repeat this process and continue until you finish your blog post.
Overall, I appreciate the tool, especially the unique scoring system. It smoothens and accelerates my content creation process. I suggest everyone create a free account to try it before considering other AI copywriting tools.
Anyword has just revamped its pricing plan. Currently, the company offers two single pricing structures.
The first one provides access to all features, including scoring and data analytics:
- Data-Driven Basic – starting at $83 per month for 30000 credits
- Data-Driven Unlimited – starting at $266 per month for unlimited credits
- Enterprise – $999 per month for unlimited credits
Alternatively, if you do not need instant scoring or analytics, you can opt for another pricing plan as follows:
- Free – 1000 credits per month
- Basic – starting at $16 per month for 15000 credits
To select the plan, you need to consider whether you need the scoring and analytics features that differentiate Anyword from its competitors.
Based on my observations, these features are helpful. They can significantly speed up the generation of high-quality content. However, they are not game-changing, as you still need “the human touch” to make it sound more natural and flowing.
Thus, if you are a content marketer, SEO specialist, or business owner who manages a single, small website or advertising campaign, I think starting with the Basic plan would provide far more value for money.
On the other hand, suppose you have an agency or an in-house team to manage multiple websites and are in need of numerous articles every month. In this case, subscribing to the Data-Driven Unlimited plan would be wise since this plan offers unlimited generations plus access to all advanced features platform-wide, saving your budget and optimizing the workflow in the process.
Note: You can create an account to try any paid plan free for seven days.
Also, Use the promo code “VICTORYTALE” to GET 30% off the first month
Pros & Cons
- The only AI copywriting tool equipped with the predictive scoring system to help users make better content decisions (top choice for data lovers)
- The average quality of the written content is better than most other tools.
- Clean user interface + Fast generations + Easy to navigate and use
- Support 25 languages
- The free version is available.
- The unlimited plan would provide an excellent value for those who want to use the tool mainly for blog post generations.
- High entry price if you need advanced features
- The blog post generation will take more time to complete than other tools, though the results may be superior to others.
If you are afraid of writer’s block, CopyAI could come to the rescue. This copywriting tool has helped me get over this problem many times. I have been using this tool daily to help me write articles, including the one you are reading right now!
The main features of CopyAI are straightforward. After you write an excerpt about what you need in your content, the AI will create the content for you within seconds.
For example, if you are stumbling on what you will write for your product descriptions or social media captions. CopyAI can help you complete this task. You only need to fill in a brief explanation of what you need, such as topics.
You don’t need to write too long for a short description. 10-30 words will suffice. However, longer and better inputs will yield better results.
You can insert more information to make the samples more relevant. You can input your audience, occasion, and promotion.
In less than 10 seconds, your samples will be ready. You can save and copy the one you believe is suitable for your content and modify it further.
For example, I asked CopyAI to create a blog intro for my post on “Top Paris tourist destinations.”
Otherwise, CopyAI can create more samples if none is good enough. The new ones will be completely different. You can repeat this back and forth until you find the one that fits your marketing copy.
Easy, isn’t it?
Below is what CopyAI can create for you
- Product descriptions
- Ad headlines, Ad copy
- Social media posts, captions, introductions, hooks, product showcases, carousel posts, and many more
- All text for landing pages
- Blog ideas, blog intros, outlines, microcopy, meta descriptions
- Email (Thank you note, Catchy subject lines to boost clicks, confirmation emails)
- Sales copy
I would like to elaborate a bit more on the sales copy. You can use CopyAI to create various types of sales copy, including
- Pain-Agitate- Solution
- Marketing Angles
- QUEST formula
The way to create a sales copy is similar to the process above. You write briefly about what you want. CopyAI will create a sales copy according to your instructions.
CopyAI supports approximately 20 languages, including most European languages, Chinese, Japanese and Brazilian Portuguese.
Furthermore, CopyAI can help you find ideas to write about. In addition to blog ideas and social media content, you can use this AI-powered tool to find viral ideas, growth ideas, or even generate names and startup ideas.
This could be beneficial for all content marketing experts and content creators. I cut down my time spent on brainstorming and planning as much as 60%-80% based on my experience.
Finally, CopyAI does not only assist users in copywriting. The tool can help you improve your general writing as well. You can change the tone, simplify sentences, write a convincing cover letter, or even birthday cards!
I like changing the tone feature in particular, as I could flip the sentence into nine distinct tones, including persuasive, witty, relaxed, friendly, bold, and many more.
You can also use their Chrome extension for better workflows on Google docs.
The pricing structure is straightforward. CopyAI only offers one plan, costing $35 a month (billed annually) or $49 (billed monthly). You can use CopyAI to create unlimited content and access the premium community.
Still, this plan grants only one user seat. However, CopyAI offers more collaboration tools for marketing agencies and enterprises as well. You will need to contact them directly for custom pricing.
Pros and Cons
- Unlimited runs
- Excellent samples: The content created is human-like, readable, understandable, and unarguably one of the best in the industry. It writes better than some human writers!
- Easiest to use
- Fast (Quality content can be ready in less than 5-10 seconds, many are instant.)
- Excellent user interface
- Capable of creating various types of content and even formulating a content strategy
- Flawless additional writing tools (brainstorming tools to eliminate writer’s block)
- Offer the highest number of templates and content types
- Work in more than 20 languages
- No complete blog post creation
- Cannot assign specific keywords to target in content
- Minor grammatical errors in samples
CopyAI offers a 7-day free trial for everyone to try their service with no credit card required.
Copysmith is a copywriting tool that utilizes artificial intelligence to create various types of marketing content. If you are looking for a way to create a fantastic ad copy in a short amount of time, I suggest you use this AI tool to help you.
Copysmith’s features are more or less similar to CopyAI. What you can generate is as follows:
- Blog Ideas, Intro, Listicles, Meta descriptions
- Headlines and primary text for ads (Facebook, Instagram, Google, LinkedIn)
- Product descriptions
- Text for landing pages
- Content Rewriting (Works in multiple languages)
- Sales email
This AI tool is again straightforward to use. Below is an example. I created a blog intro using Copysmith. Within seconds, the samples were ready for me to select.
Most of them are readable and are not different from what human writers write (you still need to edit them, though.)
The best thing here is to add keywords for the AI to target or avoid when creating an advertising copy. Thus, AI-created content can be perfectly optimized as well.
Currently, you can try to create content in other languages. However, based on my experiment, the AI is very slow. I would say it is not usable right now.
Like CopyAI, Copysmith can also help in your brainstorming process, as it can generate content ideas, social media captions, and blog outlines.
This AI tool can also convert bullet points into well-written paragraphs and write pain-benefit-solution marketing copies. If you are building a brand but still cannot find a catchy brand slogan or tagline for your company, Copysmith can also help you generate one.
Finally, Copysmith can create an entire blog post for you. This advanced feature is straightforward to use, even though you need to provide more input for the AI to start working.
You need to add the audience, blog post title, an example paragraph (at least 120 words), and keywords. AI will take less than 30 seconds to generate samples.
Unfortunately, compared to other features, the quality of the samples is not that great. The article is well-organized, but I can notice numerous blatant factual errors. If you plan to use it, you still need intensive editing and fact-checking to make it work.
Copysmith keeps changing its pricing structure (they changed it five times after I first published this post.). Below is the most up-to-date version. However, make sure you check their pricing page for more accurate information.
Copysmith now offers three pricing tiers as follows (all pricing is for annual plans)
- Starter – $16 per month
- Professional – $50 per month
- Enterprise – Custom Pricing
All plans have the same features. However, the Starter plan will grant only 50 credits per month, which is unlikely to be sufficient for most users.
I thus suggest subscribing to the Professional plan to receive 400 credits per month so that you have enough credits for your short-form and long-form generations.
In case you want even more. You will need to contact Copysmith directly to start an Enterprise plan, which provides users with unlimited credits.
Pros and Cons
- Good AI writer: It even writes better than many human writers!
- Fast and easy-to-use
- Capable of creating a content piece or marketing copy in other languages
- You can insert keywords for AI to target in the content
- Blog post creation
- Built-in Plagiarism checks
- Powerful Integrations (You can now integrate Copysmith with Google Ads, Shopify, and Frase)
- Fewer templates than peers
- AI is very slow on content generation in other languages.
- The quality of the blog post samples is indecent.
- Unstable Pricing
You can start a free trial to try this copywriting tool independently (no credit card required.)
Using AI in content marketing can go beyond copywriting. Contentbot.ai is an all-purpose tool that fits your needs if you have a multifaceted content strategy.
The first and foremost feature is certainly copywriting by artificial intelligence. Below is what Contentbot.ai can generate in seconds.
- Sales Copy – Sales emails, Pain-Benefit-Solution, Pain-Agitate-Solution
- Blog Ideas, Blog Outlines, Bullet Point Expansion, Listicles
- Facebook/Instagram/Google Ads Headline and Link description
- Brainstorming – Topic Ideas, Startup Ideas, Marketing Ideas
- Sentence Rewriting, Tone Modifying, Text Summarizing
- Landing Page
The process is very similar to CopyAI and Copysmith. However, you can specify the audience and add your target keywords to make the content more natural and resonate with your readers.
Based on my observation, the results are flawless. I don’t think I need to edit much.
This feature works for other languages as well. Contentbot.ai supports all the languages that Google Translate supports. However, the results may not be top-notch.
However, what makes Contentbot.ai shine is that it is one of the few tools that allow you to create articles that are longer than 1000 words in a few minutes.
My article below is 1742 words long, and I have spent less than five minutes creating it. However, as expected, this blog post is not ready for use. Some parts are gibberish.
Therefore, you will need to edit it manually, use built-in sentence rewriter tools, or utilize a third-party software such as Quillbot to make it more readable.
Furthermore, Contentbot.ai comes with a plagiarism checker. Hence, you can be confident that your articles will be original.
Unlike other copywriting tools, Contentbot.ai is equipped with automation. This tool will send fresh marketing and topic ideas straight to your inbox every day. This can be instrumental in eliminating writer’s block and assisting you with content research.
Contentbot.ai now offers four pricing plans as follows:
- Prepaid – $1 for 1000 words
- Starter – $29 per month
- Premium – $59 per month
- Premium+ – $99 per month
Both the Prepaid and the Starter plan may not be worth your consideration. The former is costly, while the latter does not grant access to blog post generation.
I recommend that most users subscribe to the Premium plan. This plan offers access to all features, plus 100000 words per month for content generation. I think this allocation is adequate for most bloggers, entrepreneurs, and copywriters.
However, if you want to use this tool to create long-form articles routinely, the Premium+ plan will provide the most value for money. With 300000 words per month, you can write hundreds of articles for your website.
As of February 2022, Contentbot.ai does not offer a free plan anymore. You can pay $7 to try all the features for seven days.
Pros and Cons
- Equipped with a long-form assistant, which can create a 1000-word blog post within minutes
- Clean user interface + Easy-to-use
- Excellent results, particularly short-form generations
- You can add keywords and specify the audience for AI to generate better results.
- Flexible pricing, including a prepaid plan
- Support every language (though some of the results may not be acceptable.)
- Include useful tools such as a built-in sentence writer and a plagiarism checker
- Fewer AI tools than other alternatives
- No free trial
When I first wrote about Writesonic, I did not include the tool in this list as it has too few features. However, its developers have recently released many fascinating features, making the tool far more beneficial than before.
With its new features, Writesonic is currently one of the best tools available to automate copywriting.
Writesonic’s main features are essentially similar to CopyAI and Copysmith.
First of all, AI can create short-form content for its users. These include:
- Copywriting formulas (AIDA Framework and Pain-Agitate-Solution)
- Digital Ad Copy (Google/LinkedIn/Facebook Ads)
- Product Descriptions (for eCommerce sites)
- Company Bios/Vision/Mission
- Short Press Releases
- Tiktok Video Hooks
- SEO Meta Tags
- Quora Answers
For example, I want AI to create a Google Ads copy, so I need to provide the necessary information, including product name, product description, and search term.
Within less than 5 seconds, my ad copies are ready. There are five of them to select from. I found each of them to be perfectly readable and catchy.
Each sample will be different. Some of its meta tags and titles may be concise or lengthy. You can then bookmark the one that you like most and download or copy it for further usage.
If you are unsatisfied with the results, you can start it all over. However, this will eat up your credits (see below on #pricing.)
Writesonic’s AI can generate a full-fledged landing page that you can instantly use in your marketing campaigns.
Within a single click, you will get as many as three landing page variations that you can choose from.
The landing page structure is flawless, as if it was created by a professional marketer or a top landing page software. The text is almost 100% correct, with very few grammatical errors.
Once satisfied, you can export the sample by downloading the HTML/CSS/JS code, which will include all images. Hence, the sample is ready-to-use for your campaigns.
Another outstanding feature is the AI article writer, which will create a blog post within less than a minute.
First, you will need to input the basic information, including the topic and language. Writesonic will then create five article titles to choose from. You just need to pick the one that resonates most with your prospective customers or audience.
Subsequently, Writesonic will write up to five intros. Like previously, just select the one that is in line with your goal and preference. However, keep in mind that the quality of the generated content can vary, so you should take that into account as well.
The next step is to select an outline, which is significant since it will be the core structure (H2 Headings) of the article. You should choose the most proper one and manually edit it if needed. Editing the outline will save you credits and ensure better generations.
Subsequently, your draft article will be ready for final manual editing. Generally, the entire blog post generation process is more time-consuming than short-form generations. Nevertheless, you can get it done in less than a minute once you are familiar with all the steps.
Based on my observations, I think the draft article is well-structured but, unfortunately, not well-written. Notably, there are numerous blatant factual errors. If you want to use the article, you must carefully factual-check every part.
Furthermore, some parts are gibberish that I must erase completely or significantly edit.
By the way, Writesonic has several writing tools to aid you in the process, including a content rephrase, grammar checker, sentence expander, readability checker, and more.
These tools are somewhat helpful. Unfortunately, you still need to put in significant effort to polish your content.
I still don’t find this feature very useful if you only need high-quality articles or copies. I think it will take more time before these AI tools can create excellent content independently.
Writesonic is still far from being a one-stop-shop for automated content generation, although it has immense potential.
For those who plan to write your own content, you can use Writesonic’s brainstorming features to help you eliminate writer’s block and find topics to write about. These features include AI article outlines, listicle ideas, growth ideas, startup ideas, and more.
Below AI created listicle ideas for me after adding “weight loss” as a keyword.
Therefore, you will get excellent ideas for your future blog posts in just a single click.
Writesonic has three pricing plans as follows (all pricing information below is for monthly plans):
- Free Plan
- Basic – $15 per month
- Economy – $25 per month
- Professional – $45 per month
- Startup – $95 per month
Each plan has access to all features. The only difference is the number of credits provided for each plan.
You will use these credits every time the AI generates your content. Short-form content such as Google Ads will cost one credit, while a landing page will cost five credits.
The Basic and Economy plans grant users 100 and 750 credits, respectively, while the Professional plan and the above plans offer unlimited monthly credits (with FUP, though).
All users can access tools that write blog posts. However, if you subscribe to the Basic plan, long-form generations will consume your credits (10+ for each) very quickly.
Apparently, with such meager credits, the Basic plan is not optimal for creating blog posts. However, suppose you don’t plan to create blog posts or a lengthy landing page. I think the Basic plan is more than sufficient.
On the other hand, if you are a blogger or a content marketer who needs to create numerous blog posts every month, I suggest considering the Professional plan and above to benefit from unlimited generations.
Alternatively, you can start with the Basic plan and upgrade it later. One hundred monthly credits in the Basic plan are adequate to create several top-notch blog posts.
Pros and Cons
- Exceptional AI copywriting tools with many powerful features
- Effortless to use
- High-quality short-form content generation
- Unlimited long-form generation (Agency plan only)
- Create beautiful and readable landing pages in seconds + instantly download the code and images
- Generate well-structured blog posts and articles
- Active developers
- Supports more than 20+ languages, including all western languages, Russian, Chinese, and Japanese
- Free Trial (10 credits)
- SEMRush Integration
- Articles generated by AI are still not well-written. Blatant factual errors are rampant.
- A Shopify app and a browser extension are still not available
Jasper, previously Conversion AI and Jarvis.ai, is another robust AI copywriting tool. The tool aims to solve problems that almost every copywriter faces daily: writer’s block, poor conversion rates, and long working time.
Essentially, the features are not very different from the tools I have discussed above. There are dozens of pre-built templates to select from.
These templates include
- Product descriptions (for Amazon sales pages and eCommerce sites)
- Social Network (Facebook/Instagram Social Posts and Ads)
- Google Ads
- Copywriting frameworks (AIDA, PAS)
- Video Content (Youtube)
- Blog Content (Headline, Intro, Topic Ideas)
- Email marketing (Headlines and subject lines)
I found the results to be outstanding. However, this also depends on the input you provide. For example, you can input as many as 400 words for AI (named “Jasper”) to write the AIDA framework copy.
Like other AI copywriting tools, you can further improve the content by utilizing its built-in writing features. For example, the AI can expand the sentence and rewrite it to be more engaging and readable.
This feature is beneficial, especially if AI creates unreadable content. You can even use it to improve your manually-created blog post content right away.
The final group of features is for brainstorming. AI can help you find the right content to create. It can create blog post outlines, marketing angles, and marketing ideas.
Boss Mode: Boss mode is the newest premium feature from Jasper. Essentially, it helps human writers connect better with Jasper.
Below is what Boss Mode can do for you.
- 2000-3000 Character Lookback – This will help the AI learn the context you are writing about, so it will generate more relevant texts.
- Jasper Commands – You can write a direct command to Jasper, such as “write a paragraph about cheese pizza.” Jasper will then perform the command accordingly within seconds.
In general, Boss Mode is a fascinating add-on that aims to improve the relevancy of AI-generated texts. It also helps speed up your workflow.
Unfortunately, it is not that game-changing. The quality of the text is undoubtedly improved, but you still need manual editing as before. Jasper cannot help you with everything at this point.
As of February 2022, Jasper has just revamped its pricing structure. They now have three plans for users to select from as follows:
- Starter – starting at $29 per month
- Boss Mode – starting at $59 per month
Starter plan users will have access to all copywriting templates. However, they cannot access long-form content generation, thus significantly curbing the tool’s usefulness.
Subscribing to the Boss Mode plan is recommended since you can use it to create numerous long-form blog posts in a month, which is certainly worth an investment.
However, unlike before, Jasper does not offer unlimited content generation for both plans. For example, at $59 per month, the Boss mode only allows you to use AI to create 50000 words of content (20000 for the Starter plan).
You will need to pay extra monthly fees to go above the limit. Alternatively, you can buy “Word Packs” as follows:
- Starter Word Packs – $10 for 5000 words
- Boss Mode Word Packs – $30 for 30000 words
Purchasing these word packs is one-time. However, they can be rolled over to the next month (thus, they will not expire.)
Unlike other AI copywriting tools, Jasper does not limit the number of users for each plan.
However, I think Jasper is far from the best in terms of cost-effectiveness. Some peers allow unlimited generation at relatively similar pricing.
Indeed, not all users will generate as many as 50,000 words per month. Still, if you are a blogger, freelancer, or professional copywriter, I am confident you will exceed that limit.
The reason is that not all content that AI creates is ready for use. I once used AI to generate as many as 2,000 words or even more just to find a usable 100-word blog intro.
Thus, you will need to pay hefty fees or buy Word Packs. Both options are costly. I suggest you consider alternatives such as Writesonic if your goal is to use AI to generate several hundred thousand words per month.
Pros and Cons
- Easy to use and Fast
- Beautiful User Interface
- Outstanding results
- Collaboration features are available for Pro plan users.
- Connect with SurferSEO (content optimization tool) for AI to create SEO-friendly content
- Unlimited users for both plans
- 5-day money-back guarantee
- Support 26 languages (European languages, Russian, Japanese, Chinese)
- Do not offer unlimited content generation like other alternatives
- Regarding cost-effectiveness, Jasper is not the best.
- No free trials (they may send emails to offer one, though.)
Writecream is an impressive AI writing software that you can use to write unique copies and SEO-optimized blog posts alike.
If you are looking for an all-in-one AI software that can serve you as an AI writing assistant and a voiceover generator, Writecream is probably the only option available.
Writecream functions similarly to its competitors. You will select the formula you need, input the information, and the AI writing tool will generate the content for you.
Currently, there are more than 30 formulas you can choose from, including the following:
- Blog Ideas + Blog Intros
- Social Ads and content (Google, Facebook, LinkedIn, Twitter)
- Icebreakers for cold emails and outreach campaigns
- Business Tools (Brainstorming ideas, Pitch an Angel.)
- Website Copy (SEO Meta Descriptions, Hero Text, etc.) and Copywriting Formulas
- Video & Audio (Podcasts, Voice Notes, Video Script, etc.)
Unlike other tools, Writecream has still not offered a full-fledged automated article writer like Writesonic. However, you can write one using the long-form editor and short-form formulas. It will be more time-consuming and challenging to do so, though.
With Writecream, you can craft various icebreakers for your outreach campaigns (like an AI email assistant). Specifically, Writecream will crawl your target website and create a message based on the data it gathered.
Using my website (Victory Tale) as an example, I found that the icebreaker message is natural and worth writing a reply to. All results also correctly reflect the niche of my website (online training and software), though some parts may need manual editing.
You can even create an image or audio icebreakers, which may better convey personalized messages than text. You can upload these files and send them with your outreach emails.
Another tool worth mentioning is a built-in voiceover generator, which will help you streamline the entire voiceover creation process with AI. You can use AI writing software to write the scripts and convert those to voiceovers.
Based on my observation, the quality of the voiceover is excellent. The voice sounds perfectly human-like. Nevertheless, the drawback is that you cannot customize the voice as much as specialized AI voice generators.
Still, this feature will significantly cut the time to create podcasts or voiceovers for your videos. Also, you don’t need other software since Writecream can perform all relevant tasks.
What I like about Writecream is that all generations are super-fast. In some cases, you will get the results immediately.
Currently, Writecream offers three pricing plans as follows:
- Free, 20 credits
- Premium – $19 per month, 100 credits
- Professional – $49 per month, 200 credits
- Ultra – $69 per month, 800 credits
There is no difference between each plan in terms of features. Higher plans would grant more monthly credits to use each month.
I suggest selecting the Professional or Ultra plan. This is because 100 credits available on the Premium plan are too few for most users, mainly if you aim to use the voiceover feature and send icebreakers to numerous potential clients.
In fact, the Ultra plan provides the best value for money. You will pay only $20 more to get additional 600 monthly credits.
You can create an account to try Writecream for free for seven days.
Pros & Cons
- Excellent AI software that can perform tasks on content writing, voice-over generation, and outreach assistance
- Extremely fast generations
- High-quality results
- Create audio and image icebreakers for your outreach campaigns to boost a success rate
- Easy-to-navigate user interface
- Support as many as 75 languages
- Straightforward and fair pricing
- No full-fledged AI article writer
- No unlimited generations
8. Smart Copy
If you are interested in high-quality AI copywriting tools but do not want to invest in them right now, I think Smart Copy (previously Snazzy AI) is the one that is worth your consideration. Its freemium pricing structure generously allows everyone to test all the features for free.
Compared to other tools above, Smart Copy may have fewer short-form content generation features as of now. However, some of the features are distinct that I have not seen elsewhere.
For example, Smart Copy has a template for startup founders to pitch to a VC or an angel investor by email. You can also customize the tones and add keywords as inputs for the AI.
Within 30 seconds, my email templates are ready. There are three of them for me to select from. Below is one of them.
I think the samples are good enough. It is 100% understandable and sounds convincing. However, it may not be as personalized and engaging as those created by AI email assistants since Smart Copy does not crawl and gather data from your target website.
Smart Copy can also help create Facebook/Google Ads, product descriptions, and sales outreach emails. These are not very different from other tools.
However, Smart Copy has some interesting features that provide website creation ideas for those who don’t know how to populate your website.
For instance, AI has generated a Hero image for my homepage below.
Similar to Writesonic, Smart Copy can create a landing page. However, I believe it is too simple and impractical at this point. The data it provides is much less in-depth than Writesonic’s.
In addition, you can use Smart Copy for brainstorming and finding viral growth ideas, blog ideas, or even Tiktok video ideas for your business.
The great thing about Smart Copy is that I don’t have to insert new data for each content generation because the tool will save and reuse all your company information, audience, and description for you.
Overall, I think Smart Copy is an excellent freemium AI copywriting tool. Though the feature cannot match its peers right now (developers plan to release more soon), it is worth giving it a try.
Smart Copy has a transparent and straightforward pricing plan. You can use it for free infinitely. You can create no more than five generations per day.
Otherwise, you can subscribe to the Growth Plan, which costs $45 per month (billed monthly) for unlimited daily generations.
In terms of pricing, I don’t think Smart Copy is expensive. However, other alternatives such as CopyAI and Writesonic offer more features at relatively similar prices.
Pros and Cons
- No need to reinsert the exact data for every content generation
- Freemium pricing structure
- Excellent user interface
- Straightforward to use
- High-quality AI-generated content
- Fewer features than other AI copywriting tools
- Fewer selections for each generation
Rytr is another exciting tool that utilizes the power of artificial intelligence and machine learning in creating content.
Compared to other tools, Rytr is very new. However, it looks promising and much more affordable. If you are not satisfied with all other AI copywriting tools, you might want to give Rytr a try.
Rytr’s features are primarily similar to CopyAI and peers. However, the platform is in the process of adding new features. You should not expect the end product to the exactly what it appears right now.
Below is the dashboard of Rytr. Its user interface is clean and not cluttered like some other AI tools.
You will start with a blank screen, as you need to select the type of content and the writing style (tone) you want.
Rytr can create various types of content. For example, I select the use case as “blog text & introduction” and the tone to be “convincing.
I found Rytr can write copy with more than a dozen tones, which is much more than other AI tools. This is excellent, as writing a high-converting copy always requires flexibility and creativity.
You can also choose how many variants you need. However, I always choose 3, the maximum, since the first generation rarely works. I still believe they are too few, as other tools provide 5-7 variants within one click.
Rytr’s AI only takes a few seconds to write content. The quality of content turns out to be readable, relevant, and grammatically correct, but very far from perfect.
I noticed that some sentences from Rytr’s AI begin with the same noun and use the same structure and vocabulary. Some also contain sentence fragments at the end of the drafts.
Hence, these contents look too unnatural for me. Unfortunately, this problem also appeared in most variants. So I decided to generate more, but it persisted. Thus, I don’t think you can use them immediately, as it could lead to search engine penalties.
Fortunately, Rytr allows you to edit the content right away. You don’t need to copy and paste at all. Instead, you can comfortably use AI to expand, shorten, rephrase, and append the sentences from the same dashboard.
After completing the process, the sentences become much more readable. The above issue has gone.
As of February 2022, Rytr’s AI can write these types of content
- Website Content (Blog Intro)
- Advertising (Facebook, Google, LinkedIn Ads)
- Interview Questions
- Job Description/Profile Bio
- Landing Page Description
- SEO Meta Title/Meta Description
- Youtube (Description)
All of them are short-form content. Rytr’s AI cannot create long-form blog articles or Copywriting models (such as AIDA.)
However, you can use Rytr to brainstorm and find creative ideas for your blog writing, social media posts, or even new ideas for your startup business.
Rytr has straightforward and transparent pricing. It has only one plan, which costs $15 per month (billed annually) or $19 (billed monthly.) The pricing is then much more affordable than most AI copywriting tools.
Premium users gain access to all features and can generate unlimited content.
Pros and Cons
- Clean and fast user interface
- Effortless to use
- Fast generations
- More than dozens of tones to choose from
- Affordable (starting at only $15)
- Support a dozen of languages
- Creating a high-quality copy requires more extensive editing than others.
- No AI Article Generator for long-form content
- Fewer features than most peers: cannot create content based on popular copywriting formulas.
- No collaboration tools for teams
Additional AI Tools for Copywriting
Below are additional AI tools for copywriting. I didn’t include these in the list for several reasons.
Too Few Features
Copy Shark – Copy Shark is another copywriting tool that utilizes GPT-3. Currently, the tool looks promising, but it has fewer features than the one I discussed above.
Out of reach for small and medium businesses
Persado – An enterprise AI content marketing platform that learns your brand voice through natural language generation and creates tailored marketing content for your business.
Phrasee – Another AI copywriting tool for enterprises. The platform will learn your brand voice, eliminate foul language, and optimize it for better conversion rates.
Final Thoughts on AI Copywriting Tools
AI has made significant progress. It can produce readable and relevant content. However, the quality is still far below that of professional writers. Hence, it may be too far-flung to fire your content writers right now.
In my opinion, AI writing tools best assist human writers in the writing process. They can help reduce the time spent on writing the copy by hours.
Still, if you subscribe to these services, you are investing in the future. All copywriting tools mentioned in this post are developing at a fast pace.
They all plan to release new features, which will help you even more in copywriting and content writing. Not to mention an upgrade from GPT-3 to GPT-4 or any other natural language processing/machine learning/deep learning models will create more authentic and human-like texts that no one could imagine.